Wednesday, January 13, 2016

~Review:The Body Shop Italian Summer Fig Eau De Toilette~

Girls here is another review of a perfume from The Body Shop.It is from the line or perfumes that were launched last year in summers.I got to try The Italian Summer Fig.I love fruity smells mostly so I had a positive approach to this perfume too.Lets see what I have to say about it.
~WHAT THE CREATORS SAY ABOUT IT~ 
Deliciously fruity, our Italian summer fig shouts Italy. Straight from the sunshine coasts of Puglia, this rich, green and juicy fig scent will give you an extra boost of sophistication and class.
Scent your skin with the fresh, fruity fragrance of Italian Summer Fig. Our figs are emblematic of the Puglian coast in Italy – we hand-selected them there, where the sun-baked soils produce them in abundance and with a juicy scent that fills the warm air in summer. We pick them at the height of summer when their aroma is the richest, and create our succulent green scent.
  • Green, juicy fragrance
  • With Community Fair Trade organic alcohol
Layer with other products in the Italian Summer Fig range to build the scent
~What I have to say about the Italian Fig~
Italian Summer Fig is a rich warm perfume.The fact that the figs that have been chosen to make the perfume have been picked right at the top of the summer season give the perfume its warmth and rich aroma.You can not see the ripened figs on a tree but feel them oozing with abundance & richness.All that has been captured in the essence of The Italian Summer Fig EDT.

The bottle itself is a very capturing one.It is almost magical.Feels like there is only one quarter of perfume in the bottle and that effect gives it even more uniqueness.Its actually the lime green shade of the bottle :) It is a sweet fragrance.Many people would say that it is too sweet to be used.But for someone who is quite into fruity smells I wouldn't mind using it on a consecutive basis.It may not be my to go perfume but I am surely not disliking anything about it.
This is a perfume good for the summer seasons.A spritz or two of this perfume refreshes me up & wakes my senses as well.This comes in a 50ml packaging.This is considerable size  to be carried along in a bag.Its staying power is also moderate .A good 4-5 hours.
The fragrance pyramid:
Top notes: Fig,green notes & wine leaves
Middle notes: rose,saffron & floral
Base notes: Oak & Amber
The pyramid for this perfume is quite confusing.The woody notes are the most apparaent along with the fig.
Overall a good & affordable perfume for fruity scent lovers.Its prices at Rs.3990/-
You can also try other scents from the range.
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at itsme_jeejo@hotmail.com or drop a inbox on Areej Usman's Blog
Love,
Areej

Tuesday, December 22, 2015

Launch of LITTLE ASIA Asian Cuisine Restaurant


Press Release : LPress ReleasePR : REZZ PR AND EVENTS  

 Corner Place , 1 Aga Khan Road, Super Market , F 6 Islamabad
 THE GLAM LAUNCH TOOK PLACE IN CAPITAL ISLAMABAD HOSTED BY OWNER “ FAROOQ OWAIS” AND RED CARPET HOSTED BY SUPER MODEL NADIA HUSSAIN AND CO HOSTESSES TOP MODELS DANIA SHAIKH, AQSA ALI AND KANWAL ILLYAS  

AND THE EVENT PLANNED BY REZZ PR AND EVENTS
OWNER MR.FAROOQ OWAIS WHO ALSO LAUNCHED COFFEE REPUBLIC IN PAKISTAN SAID “ITS GOOD FEELING TO BRING INTERNATIONAL BRANDS TO PAKISTAN AND TO KEEP CHIPPING INN MAKING OUR COUNTRY ON ROAD MAP OF ALL THE INTERNATIONAL CHAINS AND BIG NAMES, WE HAVE ALSO TRIED TO CHIP INN “ “THE IDEA TO OPEN LITTLE ASIA IS TO GIVE THE BEST OF ASIAN CUSINE TO THE PEOPLE OF FEDERAL CAPITAL WITH TASTE QUALITY AND OUT CLASS AMBIANCE”



Little Asia is designed by Ifran Naveed Chaudri and Saad Kureshi of Architects Inc. They do everything relevant to their field. You name it, and they are on it. They were the ones behind World Fashion Café and Café Aylanto when the concept was new or ahead of the time. Nomi Ansari, Sherton and Red Tomato Pizza in Dubai are a few other projects to their name. These architects know who they are catering to and are crafting their dreams into reality. From Arena Cinema in Bahria to Multi designer outlets to Restaurants and International brands chains they have designed most in Pakistan.


Ifran says about the concept of Little Asia “China Town meets Soho; a fusion you could only hope to come across in New York has been sophisticatedly conceived by the creative team at Architects Inc. The restaurant boasts a broad Pan-Asian menu and a unique dining experience with an experimental and daring use of patterns, colors, materials and elements. You are at once transported to a new level of the restaurant-going experience altogether.”
PR:REZZ PR 7 EVENTS

Launch of INGLOT Makeup Studio in Islamabad!

After successfully opening stores in Karachi, Lahore and Multan Inglot made its way to the Capital at a glamorous launch hosted by Natasha Hussain and handled by Rezz PR and Savvy PR and now available for the people of twin cities.NL has always believed in quality ,affordability and approachability for its end customers .Inglot gives a unique shopping experience and more than 1500 colors to choose from which no other cosmetic brand provides in Pakistan.

“Inglot offers a unique shopping experience and more than 1500 colors to choose from which no other cosmetic brand provides in Pakistan” Ms. Naz Mansha said. “Inglot was looking to expand in our region because international brands have begun to realise the true potential of the market. Therefore, they touched base with us and we showed equal enthusiasm since it’s a high-quality brand whose products are available at reasonable prices

The event was attended by fashion models, media professionals and celebrities.
A wide color range of over 1500 shades and an impressive variety of products make INGLOT stand out from the crowd. The range consists of over 450 ways to improve your lips, 600 ways to enhance your eyes, and over 300 ways to portray your face, while the extremely rich collection of nail polishes consists of up to 400 shades.
About INGLOT:  INGLOT Cosmetics is one of the world’s leading manufacturers in colour cosmetics. INGLOT uses the latest scientific technology along with intense and vibrant colours to provide with a wide range of products for face, body, eyes, lips and nails. Inglot is constantly developing new products and recently moved into skin care and also launched the unique dry fragrances. Due to the high demand for its colour cosmetics, INGLOT moves into three to five new markets annually. The number of INGLOT boutique stores, stands and retails locations have exceeded to over 530 worldwide.
*The event was managed by Rezz PR and Events and Savvy Events.

Sunday, December 13, 2015

~Review:The Body Shop Black Musk Eau De Parfum ~

The Body Shop Pakistan launched its new perfume recently in Karachi through an event where a lot of fun activities were planned for the bloggers.Earlier this year Black Musk's predecessor The Red Musk was launched here in Islamabad.I tried and used the Red Musk.Read my review of The Red Musk here .Now I have got The Black Musk for review.I have already worn it a couple of times and so I think its the right time to share my thoughts about this new perfume.

What do the creators of The Black Musk have to say about it!



What should the Musk fragrances inspire the wearer to feel?
Cécile: Sensual, self-confident, and seductive.
Ralf: Putting on the musks feels like wearing a fluffy fragrant cloud: some are innocent white ones; some have a stormier inner core…

Describe in a few words where the inspiration for the new Black Musk fragrance came from?
Cécile: The idea was to explore the dark side of musk.We wanted to create a soft contrast between light elements and dark ones, to obtain“chiaroscuro” sensuality.
Ralf: We wanted to express the sensual nature of musk, that wondrous element that stirs your curiosity and makes you want to lean in closer…
~What I have to say about the Black Musk~
I was taken in from the very start when I was saw the bottle in the campaign pictures.The little cylindrical bottle attracted me a lot.Its dark color gives it an aura of mystery that is to be found out by wearing it.The pink and the dark hues of the bottle make it stand out from among the rest.They say:
SWEET ON THE OUTSIDE
FIERCE ON THE INSIDE!
It is more of a sweet fragrance.Tough the blend of pear and vanilla should make it a very sweet one but surprisingly the sweetness is mellow.Its not sweeter to the level where your head spins after smelling a strong pungent smell.This musky aroma makes you feel cozy and warm & I think its the best feeling to have on a wintry night.Thus its a winter season perfume for me.When I spritzed it on my wrist the first note was a strong one which we can also term as fierce but after that its base notes takeover & leave behind a light vanilla scent.
I cant say that this is a totally girly affair but men also do use musky perfumes.Therefore I ll term it Unisex.The presence of ylang ylang gives it the oriental relaxing feel that is usually present in massage oils.Its staying power is really good too.It stays up on the clothes for good 7-8 hours that is impressive.
This is the packaging of the 50ml perfume.The black box with the pink hint refers to the perfume as being fierce and sweet both.The perfume bottle itself is black and pink too.Though through the darker shade of the bottle one cant see the level of the remaining perfume.The size of the bottle is really good for travelling.Neither very large nor too small.

The body shop perfumes and products are never tested on animals and are 100% vegan.Even the musk in the perfume is man made too.
For more details visit The Body Shop Pakistan Official Facebook Page!This perfume is available in a 20ml perfume oil version,a 50 ml Eau De Parfum & a 60ml Eau de Toilette.
The price for this 50 ml bottle is Rs.6070/-
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at itsme_jeejo@hotmail.com or drop a inbox on Areej Usman's Blog
Love,
Areej








Tuesday, December 8, 2015

~Event Report ~Reckitt Benckiser Conference : Save a Child a Minute from Diarrhoea~

I was invited to a conference by Reckitt Benckiser yesterday along with my fellow bloggers in Islamabad.The main purpose of the conference was to make the society aware of the fact that diarrhoea is the second leading cause of infant and toddler deaths in Pakistan.RB & Plan International Pakistan will work together and will try to eradicate this disease from some villages and urban areas of Pakistan.This is really a big step towards the welfare of the less fortunate people in Pakistan who dont have the means and knowledge about how to keep themselves away from this life threatning disease.I will now share the details of the event.
Introduction to Reckitt Benckiser:
RB is the world’s leading consumer health and hygiene company with operations in over 60 countries. With a purpose of delivering innovative solutions for healthier lives and happier homesToday it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven exceptional innovation. Its health, hygiene and home portfolio is led by global Powerbrands including Dettol, MorteinHarpicVeetGaviscon and many moreRB is set to redefine the world of consumer health and hygiene with exceptional employees committing to highest quality standards.



Reckitt Benckiser (RB), manufacturers & makers of Dettol, and Plan International Pakistana developmental sector organization, have joined hands together to design & test a new approach to reduce the attacks and disesase of diarrhoea amongst children under five by improving the health, hygiene and sanitation conditions. Today, December 8, 2015 RB and Plan have jointly launched an innovative behaviour changing campaign, “Save a Child a Minute” in Pakistan. The vision is to stop  & lessen the deaths happening  from diarrhoea by empowering & educating women and creating awareness in local communities. 
Alarmingly, diarrhoea is the main leading cause of deaths among children five years and younger. 53000 children die each year in Pakistan (PDHS 2013) due to diarrhoea. Research also suggests that children who suffer two to three bouts of diarrhoea and survive diarrhoea in the first two years of life are more vulnerable to malnutrition. 






Representatives from the Government and Planning and Development Commission were invited at the launch event of the campaign: 
“This is a brilliant and innovative initiative towards eradicating diarrhoea and a stepping stone for public-private partnerships to improve health conditions and empower local communities. The best part is that it is in line with the government vision project 2025. Currently the government is collaborating for the pilot, it can further look into jointly upscaling the campaign at a national level.
Rashid Javed, Country Director Plan International Pakistan with his remarks: 
“Based on our experience of Sanitation Marketing we are now moving forward to test a new model of women entrepreneurship. The model is based on helping communities to adopt improved hygiene behaviours and sustaining them through a sustainable supply chain. Establishing a system of supply and demand and linking it with women entrepreneur/Women hygienist is an idea which will ultimately help these women to earn their livelihood while helping their communities to promote health by adopting improved behaviours for water, sanitation and hygiene.” 

Shahzeb Mehmood, CEO RB Pakistan highlighted the key points of the project, during his speech he stated:
“RB has always aimed to provide healthier homes and happier lives through trusted brands such as Dettol, MorteinHarpic and many more. This global initiative simultaneously being run in Pakistan, Nigeria and India seeks to eradicate diarrhoea and improve general health and hygiene of the low-income consumers by habit changeThrough global research and technology, RB designed a low-cost antibacterial soap under the Dettol brand, a complete new formulation specifically for this purpose. The aim is to interactively educate consumers about health and hygiene, provide them with affordable health and sanitary solutions (by RB and other private companies such as Shan Foods, Searle, Peak Freans and Santexand in the process empower local women who will sell these products door-to-door.” 
For the next 6 months, in the pilot phase of the campaign, RB and Plan will cover 600 households in Dhori, a village in Sargodha. Based on the learnings from this pilot, “Save a Child a Minute” will then be scaled up nationally by RB and Plan in close coordination with the federal and provincial government to support the Government’s Vision 2025 project. 

Statistics about Diarrhoea 
http://www.who.int/mediacentre/factsheets/fs330/en/: 
Diarrhoeal disease is the second leading cause of death in children under five years old. It is both preventable and treatable. 
A significant proportion of diarrhoeal disease can be prevented through safe drinking-water and adequate sanitation and hygiene. 
Diarrhoea is a leading cause of malnutrition in children under five years old. 
Seven small steps can save the children dying from diarrhoea: 
Low-osmolality ORS and zinc, rota virus vaccine, exclusive breast feeding, vitamin A supplementation, hand washing with soap at critical times, stop open defecation, household water treatment and safe storage.   

http://www.thenews.com.pk/Todays-News-6-345749-53000-children-die-in-Pakistan-due-to-diarrhoea 
Each year diarrhoea kills around 53000 children under five. 



                                               25 million cases reported annually in Pakistan alone 
According to Pakistan Demographic & Health Survey 2012 13 (PDHS) Khyber Pakhtunkhwa has the highest prevalence of diarrhoea (28%) followed by Sindh (23%) and Punjab (22%) the lowest proportion is in Balochistan (12%
The statistics here are quite shocking and if we ponder and think for a few seconds we will realize how important it is to try to educate the mothers in the urban areas and tell them the importance of sanitation and giving clean environment to the children at home.Best of luck to RB & Plan for this project & may they succeed in their mission.
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at itsme_jeejo@hotmail.com or drop a inbox on Areej Usman's Blog
Love,
Areej





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