Thursday, April 27, 2017

~My Visit to the Islamabad Literatry Festival : A giant dose of literature for book lovers ~

Islamabad’s 5th Literature Festival was held in Mid April in Islamabad. The festival featured a line-versup of around 150 leading Pakistani and international authors, academics, journalists and artists along with exhibitions, book fair and a sumptuous food court. The three-day festival was organized by Oxford University Press (OUP).

The inaugural session was attended by the leading journalists, writers, poets, intellectuals and a large number of visitors.

ILF co-founder Asif Farrukhi welcomed the audience to the event and said: “The change in weather was the first thing I noticed. I wish you pleasant evenings over the next few days as we focus on books, literature, social and historical issues. The ILF has now firmly taken root and established itself in the local soil, completely contrary to warnings that Islamabad is barren soil as far as culture is concerned.”

 Many literature lovers thronged the 5th Islamabad Literature Festival on its second day as well marking remarkable success for a large number of interactive sessions, dialogues, performances and literary activities here at a local hotel. According to details, residents of twin cities portrayed their unbiased love not only for literature but for the literary icons belonging to different countries of the world by visiting the capital’s Literature Festival.

Renowned poet Iftikhar Arif praised the ILF organizers for a unique gathering of intellectuals, poets, writers and journalists under a roof to have detailed discussions on a variety of topics including literature, politics and current affairs. Literature could become the major tool to achieve positive societal changes, he further added.
On its last day, ILF also hosted many book launches including Intikhab: Khalida Hussain compiled by Asif Farrukhi, Intikhab: Masood Ashar compiled by Asif Farrukhi, The Aleph Review-Taufiq Rafat: Defining the Pakistani Idiom, Teesra Qadam by Nasira Zuberi and The Corporate Governance Landscape of Pakistan by Sadia Khan, and Kalaam e Aarifaan by Hasan Aziz.

The closing ceremony of ILF was followed by an enthralling dance performance by Shayma Saiyid which was widely acknowledged by the audience. She dedicated her performance to Mashal Khan, a student beaten to death in Mardan. The increasing number of participants in all halls, in the corridors and food-court is testimony to the fact that the ILF is a popular event now.

MY EXPERIENCE AND SAY ABOUT THE LITERARY FESTIVAL!
As I am a book lover and also have a degree in English Literature ,events like these excite and make me happy!As soon as I knew of this literary festival happening in the capital I planned to go with my family.My hubby is also very much into books and all so he was also happy to accompany me.

I had a great time at the mushaira held at the 2nd day.A lot of local poets had gathered and the hall was jam packed with poetry fans.Later I roamed on the different stalls.Had a look at the books,Talked to different organizers and ladies who attended the festival.My 5 year old son enjoyed writing his name on the Big Signing Board put up.It was a very proud of for me.


The people at the US AID stall were generous enough to gift some stories and stationary to my little one that made him so happy and made the concept of literary festival clearer in his mind.I & hubby concluded our visit with buying some books for ourselves.
Overall it was a great nurturing event for those who attended,Such events should never be missed if you are interested in literarture and books.One always learns at such events and is introduced to new horizons.

Tuesday, April 25, 2017

Post Event Report - L'Oreal Professionnel hosted the finale of IT LOOKS 2017 in Karachi in collaboration with International Technical Consultant Tarek Rizk

L’Oréal Professionnel hosted the finale of IT LOOKS 2017 in Karachi
in collaboration with International Technical Consultant Tarek Rizk

[Lahore: 24th of April, 2017] L’Oréal Professionnel, the Parisian house of hairdressing, hosted the grand finale of global IT LOOKS for 2017 in Karachi on 24th April 2017 in collaboration with International Technical Consultant Tarek Rizk. The tailor made hair colors for the Spring Summer shows were Copper Foilyage and Nude Beige. Last year’s incredibly popular IT Girl and recently announced Local Spokeperson for L’Oréal Professionnel Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Biege as the second IT Girl.


Featuring the hair looks for Spring/Summer, the idea was to inspire salons to learn the high fashion, edgy and inspirational IT LOOKS for 2017. The event was held in Marriott, Karachi.



The event was opened by Emaan Ahmad Brand Manager L’Oreal Professionnel Hair Color and Tanzila Hashwani, Education Manager at L’Oreal Professionnel where they talked about the latest trends that came together to create IT LOOKS 2017. They spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring, strobing amongst others. Tanzila then went to reveal the IT LOOKS 2017 with official images of Hareem Farooq in Copper Foilyage and Rehmat Ajmal in Nude Beige followed by a short beauty film introducing IT LOOKS 2017.


Tarek Rizk took the stage after and went on to discuss international trends and started a live demonstration by showing before images of models and then inviting them on stage to reveal their after looks followed by live styling and cutting before sending each model forward to walk down the ramp. The models with the same color family walked in pairs to demonstrate variations. The hair maestro styled 9 looks live on stage before inviting the IT GIRLS to the stage and styling their final looks before taking a grand final walk down the ramp with each IT GIRL on either side. Both IT GIRLS were dressed in Mango Pakistan which was the official wardrobe partner for the campaign.

The Copper Foilyage was created taking into account the fact that copper is the color of the season as spotted on the runways for Alexander Wang, Noon by Noor and Leanne Marshall. The colorists worked with a palette of red, gold and copper shades to sublime facial features and complexion. The Nude Beige has been inspired from the no make-up look trend that has taken the international fashion scene by storm as seen on ramp for designers like Dior, Chanel and Elie Saab who sent out their models in nude make up looks for a chic and natural effect.


The event was attended by multiple partnering salons like Meher Najeeb Salon, Toni & Guy South, Aliya Tipu and Annie’s Alle’nora amongst others. The event was also attended by social media bloggers from Karachi along with print journalists and broadcast channels.
In celebration of the finale, the brand team created a space for ‘Salon Emotion’, a new program that has been designed to reinvent the client’s journey in salon by redefining business and designing the salon in 7 steps. L’Oreal Professionnel is committed to the salon fraternity by bringing such innovative concepts to further push the boundaries of the beauty industry in Pakistan.
The IT LOOKS Roadshows kicked off in Islamabad on 17th April followed by Lahore on 19th April, concluded in Karachi on the 24th of April 2017.

~Grand Premiere of Fast 8 at Cineplex Gold : Event by Constantine PR~

14 & 15th April, 2017 - After wiping out Ian Shaw and his crew, Dominic Toretto and his friends return to the US to resume their peaceful lives...or so they think...as a mysterious old man is now on the hunt for Dominic and his crew. So now the team must once again go behind the wheel to stop this man and his sinister group of the most talented street racers ever. This time, Dominic and his crew will have to pull out all the stops in order to defeat their greatest foe ever.


The most awaited movie of 2017 “The Fate of the Furious”, the next sequel of the “Fast and Furious” series, released across Pakistan on April 14th.


 The “Fate and the Furious' film, with Charlize Theron as a supervillain who puts Vin Diesel under her thumb, is a dazzling action spectacle that proves this franchise is far from out of gas. The “Fast and the Furious” films, started off as drag-race movies but morphed, over time, into an outlandishly extravagant genre all their own, one with just enough heart — and, yes, mind — to make the stunts and velocity seem like something larger: a pure expression of character. If this series, over the last 16 years, has taught us anything, it’s that just when you think it’s about to run out of gas, it gets outfitted with an even more elaborate fuel-injection system. And that’s never been truer than it is of the eighth film in the series, “The Fate of the Furious,” which may just be the most spectacular one yet.


The release of the movie at the Cinegold Plex and The Arena Cinema was a huge event, one that was not to be missed. Both the events did not just offer screening of the movie, it offered much much more. The events were carefully planned to keep the public fully engaged and excited about the film. The décor itself was a sight to see, it was based on the revolution that took place throughout the series. “The Arena has always done great events and they have always promoted Pakistani and International movies in Pakistan” said Umair Jaswal (Famous rockstar of Pakistan). The cars from the series were used as props, and to make the event more exquisite, a few of the most elite celebrities were there to promote the film. The crowd was ecstatic about the presence of the celebrities, they agreed with their favorite celebrity and had a positive feedback about the film as well. The series already has a huge fan base so it was a challenge to meet the expectations, but the film more than satisfied them. “Fast & the furious movie has always been my favourite and this one is MUST WATCH” stated Maria Unera Fatima Qureshi (Nescafe Basement Singer) at the Grand Premiere of Cinegold Plex.
Highlights of the events were the grand red carpet reception which led into a theme based on 8, there were 8 models present, bringing glamour to the scene, 8 cars which were used to recreate the scenes from the entire series, and a local DJ, who did an excellent job of creating an atmosphere to match the launch. The ambiance attracted the crème dele crème of the twin cities.
The Grand premieres was executed by Constantine PR. The team put in a lot of hard work and dedication making it as usual, one of a kind. The fans could not stop talking about how much they appreciated the efforts. The cars from each series was displayed and had the full attention of the crowd. Constantine PR always fulfills their promise of bringing something new and different to the public.

Press Release~

Monday, October 10, 2016

~Press Release:Launch of Neem Tree Spa ~

Zehra Azim and Usman Ali Khan Launched “ NEEM TREE SPA ” in F7 Islamabad at a glamorous Red Carpet Event , with Top models at the launch . Rabab, Maha, Sabeen, Nimra, Amara , Zaara, Waleed, Farooq, Wajid and Eroz dazzled the Red Carpet . Event handled by Rezz PR and Events







NEEM TREE  " Spa & Salon" is one of the very special and unique Spa and  High end Salons in Islamabad. 
Operating from Sprawling facility in heart of Islamabad in F 7 , Neem Tree offers Hair, Beauty, Skin and Spa Services, make over the way our customers look and feel, each and every day.

Neem Tree is the brainchild of Ayurvedic specialist Zehra Azeem. Her Detailed study hails from the likes of Shehnaz Hussain to Ayuverdic courses and specializations from different corners of the world . Zehra believes in articulating methods with contemporary skills in all sorts of body relaxation modes.

Oriental & European Expertise
Now  extinguish clients are facilitated in the same way and we are here to transform the way Locals and Foreigners look and feel. We want to make sure that when you come and get our experience you leave with a matchless feeling, in-salon experts will get to the heart of what you desire to achieve with your hair, the look that's on-trend and what best suits your personal style.


Expertise

Beautiful hairstyle, a fine colour treatment or just a simple trim, our stylists are well aware of their profession If you want the best of the best, NEEM TREE hairdressers are working with client understanding.
Each of our stylists are qualified and from reputed institutions and they have gone through advance trainings.
We are thankful to our hairdressers for their dedication and welcome our respected clients to visit NEEM TREE with confidence, your visit will be result orientated for sure.

Spa Skin Body

Here at Neem Tree, when it comes to skin, we're totally focused on effective and positive results. So whatever you desire, a change you need, hammer out deficiencies, give yourself a much healthier skin or simply rapid make-up for a special event, our expert councillor can advise and help, we recommend you.


Our Special Services

·    Facial
·    Hair Treatment
·    Make up
·    Waxing
·    SPA Manicure
·    Spa Pedicure
·    Hair Styling



Venue: 2th Floor, Block # 13, Bhittai Road, F-7 Islamabad
( On top of The Warehouse )

Owners : Usman Ali Khan & Zehra Azim


~PRESS RELEASE~

Tuesday, September 27, 2016

~PRESS RELEASE:Launch of ‘SOCIAL CAFE’ in Capital Islamabad~

Social Cafe opened its doors in Islamabad at  a Red Carpet Launch Event handled by Islamabad’s Rezz PR and Events.

The Capital counted the days to the Launch of the hot, new and happening hangout spot and eatery #Social. And Yasir Nazir , the owner ended their excited wait on September 27, 2016!








The eatery encourages everyone to “eat, drink, socialise” and well, with the ambiance that they’ve created, and the amazing food that they are serving, who would mind doing that?
Got a friend you haven’t had the chance to meet in a while? Or need to plan your weekly gossip catch up session with your BFFs? #Social is the place to go!

The menu is a Pandora box of all things yummy and scrumptious. From all day breakfast to salads to pastas to pizzas, you name it and they have it! 







And their freak shakes will have you dazzled! Some of the specialties are :

Social_Chicken
Chicken with spicy red sauce, black beans and mango salsa served with white rice
Mint Chiller
Social's take on the traditional mint chiller, served with mint ice pops
Skillet brownie
Belgian chocolate brownie baked in a skillet pan served with ice cream
Fish and chips
Our take on fish and chips, batter fried fish served with french fries and tartar sauce
Molten chocolate cake
Belgian chocolate molten lava cake with tuile biscuit and ice cream.
Vanilla bean panna cotta
Vanilla bean panna cotta served with brownies, sugar crunch and coffee sauce
Quinoa salad
Fresh green salad with mushrooms, feta cheese, ice berg, lettuce, caramelized walnuts and red quinoa
Vanilla freak shake
Vanilla shake with an overdose of whipped cream, wafers, waffle cone, marshmallows and honey

If you haven’t been there, you need to go now and #social with your favourite humans!

Happy eating!


SOCIAL CAFE : Plot #2 , Street 48, F-8/4 Ensemble Boutique Plaza , Next to China Town
~PRESS RELEASE~

Sunday, September 4, 2016

Press Release: Launch of Sergent Major in Pakistan

French children’s clothing brand, Sergent Major opened its first store in Pakistan at The Centaurus Mall Islamabad on the 2nd of September 2016 with a Red Carpet Launch Event at the store hosted by famous hostess Natty and handled by Islamabad’s Rezz PR and Events . 

Sergent Major is a 30-year-old French children’s clothing brand that is operating in over 32 countries world wide with over 500 stores. The brand caters to kids from 0-11 years and offers a wide variety of quality clothing. The brand is coming to Pakistan with its first store opening in Islamabad on the evening of 2nd of September 2016 with a launch event taking place at the store.



Sergent Major – which calls its collections, ‘stories’ has their designs inspired by children’s imagination and aims to create clothes not only give them great comfort but also let their imagination & creativity flourish - des histoires plein la tête (head full of stories).






The brand is being brought to Pakistan by RJ’s Group with this being it’s first international retail clothing venture in Pakistan and comprises of individuals from diverse experiences ranging from MNCs to operating multiple businesses.

Owner : Ali Mukhtar Chaudhary 

PRESS RELEASE~

LinkWithin

Related Posts Plugin for WordPress, Blogger...