Monday, October 10, 2016

~Press Release:Launch of Neem Tree Spa ~

Zehra Azim and Usman Ali Khan Launched “ NEEM TREE SPA ” in F7 Islamabad at a glamorous Red Carpet Event , with Top models at the launch . Rabab, Maha, Sabeen, Nimra, Amara , Zaara, Waleed, Farooq, Wajid and Eroz dazzled the Red Carpet . Event handled by Rezz PR and Events

NEEM TREE  " Spa & Salon" is one of the very special and unique Spa and  High end Salons in Islamabad. 
Operating from Sprawling facility in heart of Islamabad in F 7 , Neem Tree offers Hair, Beauty, Skin and Spa Services, make over the way our customers look and feel, each and every day.

Neem Tree is the brainchild of Ayurvedic specialist Zehra Azeem. Her Detailed study hails from the likes of Shehnaz Hussain to Ayuverdic courses and specializations from different corners of the world . Zehra believes in articulating methods with contemporary skills in all sorts of body relaxation modes.

Oriental & European Expertise
Now  extinguish clients are facilitated in the same way and we are here to transform the way Locals and Foreigners look and feel. We want to make sure that when you come and get our experience you leave with a matchless feeling, in-salon experts will get to the heart of what you desire to achieve with your hair, the look that's on-trend and what best suits your personal style.


Beautiful hairstyle, a fine colour treatment or just a simple trim, our stylists are well aware of their profession If you want the best of the best, NEEM TREE hairdressers are working with client understanding.
Each of our stylists are qualified and from reputed institutions and they have gone through advance trainings.
We are thankful to our hairdressers for their dedication and welcome our respected clients to visit NEEM TREE with confidence, your visit will be result orientated for sure.

Spa Skin Body

Here at Neem Tree, when it comes to skin, we're totally focused on effective and positive results. So whatever you desire, a change you need, hammer out deficiencies, give yourself a much healthier skin or simply rapid make-up for a special event, our expert councillor can advise and help, we recommend you.

Our Special Services

·    Facial
·    Hair Treatment
·    Make up
·    Waxing
·    SPA Manicure
·    Spa Pedicure
·    Hair Styling

Venue: 2th Floor, Block # 13, Bhittai Road, F-7 Islamabad
( On top of The Warehouse )

Owners : Usman Ali Khan & Zehra Azim


Tuesday, September 27, 2016

~PRESS RELEASE:Launch of ‘SOCIAL CAFE’ in Capital Islamabad~

Social Cafe opened its doors in Islamabad at  a Red Carpet Launch Event handled by Islamabad’s Rezz PR and Events.

The Capital counted the days to the Launch of the hot, new and happening hangout spot and eatery #Social. And Yasir Nazir , the owner ended their excited wait on September 27, 2016!

The eatery encourages everyone to “eat, drink, socialise” and well, with the ambiance that they’ve created, and the amazing food that they are serving, who would mind doing that?
Got a friend you haven’t had the chance to meet in a while? Or need to plan your weekly gossip catch up session with your BFFs? #Social is the place to go!

The menu is a Pandora box of all things yummy and scrumptious. From all day breakfast to salads to pastas to pizzas, you name it and they have it! 

And their freak shakes will have you dazzled! Some of the specialties are :

Chicken with spicy red sauce, black beans and mango salsa served with white rice
Mint Chiller
Social's take on the traditional mint chiller, served with mint ice pops
Skillet brownie
Belgian chocolate brownie baked in a skillet pan served with ice cream
Fish and chips
Our take on fish and chips, batter fried fish served with french fries and tartar sauce
Molten chocolate cake
Belgian chocolate molten lava cake with tuile biscuit and ice cream.
Vanilla bean panna cotta
Vanilla bean panna cotta served with brownies, sugar crunch and coffee sauce
Quinoa salad
Fresh green salad with mushrooms, feta cheese, ice berg, lettuce, caramelized walnuts and red quinoa
Vanilla freak shake
Vanilla shake with an overdose of whipped cream, wafers, waffle cone, marshmallows and honey

If you haven’t been there, you need to go now and #social with your favourite humans!

Happy eating!

SOCIAL CAFE : Plot #2 , Street 48, F-8/4 Ensemble Boutique Plaza , Next to China Town

Sunday, September 4, 2016

Press Release: Launch of Sergent Major in Pakistan

French children’s clothing brand, Sergent Major opened its first store in Pakistan at The Centaurus Mall Islamabad on the 2nd of September 2016 with a Red Carpet Launch Event at the store hosted by famous hostess Natty and handled by Islamabad’s Rezz PR and Events . 

Sergent Major is a 30-year-old French children’s clothing brand that is operating in over 32 countries world wide with over 500 stores. The brand caters to kids from 0-11 years and offers a wide variety of quality clothing. The brand is coming to Pakistan with its first store opening in Islamabad on the evening of 2nd of September 2016 with a launch event taking place at the store.

Sergent Major – which calls its collections, ‘stories’ has their designs inspired by children’s imagination and aims to create clothes not only give them great comfort but also let their imagination & creativity flourish - des histoires plein la tête (head full of stories).

The brand is being brought to Pakistan by RJ’s Group with this being it’s first international retail clothing venture in Pakistan and comprises of individuals from diverse experiences ranging from MNCs to operating multiple businesses.

Owner : Ali Mukhtar Chaudhary 


Iznik Luxury Chiffon Collection Volume 2

As Eid ul Azha is just around the corner you might be lookibng for the perfect eid dress for yourself or maybe a loved one as a present.I took a look at this collection by IZNIK & fell in love with the designs and embellishment.

Iznik is an ethnic brand wear for women using fusion of niche style amalgamated in rich embellishments with pure threads of silk.The Iznik Luxury Chiffon Collection consists of 8 unstitched delicate and mindblowing pieces filled with intricate embroideries and embellishments.The collection is purely a work of art with each piece being unique in its own self and promising to fit every individuals personal style.Pastel hues,striking embroidery,delicate cutworks,this collection has everything you need this Eid ul Adha.Each of them is a 3 piece suit perfectly paired together to make the dress enchanting!
Blue Serenity

Dark angel

Pastel Elegence

Caramel Chic

Lime Orchid

Salmon Grace

For more details visit their website IZNIK or log onto their Facebook page IZNIK Fashion
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at or drop a inbox on Areej Usman's Blog

Thursday, August 25, 2016

TPL Trakker Launches TPL Maps-Made in Pakistan Digital Maps to expedite Economic growth


Islamabad, August 23, 2016: The country’s largest tracking solutions provider TPL Trakker Ltd. has launched TPL Maps, Pakistan’s first indigenously developed digital mapping solution. TPL Maps, created using state-of-the-art technology, are inlayed with smart features that provide real-time intelligent routing, live traffic updates, turn-by-turn navigation options and smart search amongst a host of other features.

TPL Maps boast of 1.5 million points-of-interest (POIs) – this is the highest number of POIs compared to any other mapping service in Pakistan. With close to a million housing addresses, the largest collection of housing data ever recorded, TPL Maps have approximately 1,000 3D building models and approximately 300,000 kilometers of road network mapped across the country. The maps also correctly showcase Kashmir and Gilgit Baltistan as a part of Pakistan.

Talking about TPL Maps, Ali Jameel, CEO, TPL Trakker Ltd. stated: “TPL Maps have been developed indigenously and I firmly believe that these localized mapping solutions will provide a holistic navigational experience to people all over Pakistan. Globally, maps have taken the center stage for e-commerce, fintech, advertising and games. Today we have enabled Pakistan to leverage the power of Maps for businesses, consumers and the Government sector. This is just the beginning of a new era for technology in the country and we are honored to be in the driving seat of this change.”
With over 22,000 hours of research, TPL Maps have been developed with data collected over the last 15 years by a dedicated team of over 100 IT & GIS analysts who have worked diligently to make these maps a reality. TPL Trakker aims to add further innovation and exciting features in upcoming releases.

TPL Maps can be downloaded from Google Play Store and Apple App Store from the links below:
Google Play:
App Store:

Notes to Editors

TPL Trakker, Pakistan’s leading vehicle tracking and fleet management service provider, excels in research, development and support of technologically advanced solutions. Tailor-made to the divergent needs of the consumers and the industries we serve, TPL Trakker is committed to providing customers with state-of-the-art solutions including Vehicle and Personal Tracking, Fleet Management, Navigation and e-Solutions.
A regional network spanning across Pakistan, UAE, Bangladesh, Afghanistan and Qatar offers over 150,000 customers superior service quality and customized solutions. TPL Trakker accepts its social responsibility by supporting health, education and the community in which it operates.
For further information please visit
About TPL Maps:
TPL Maps, Pakistan’s first indigenously developed digital mapping solution, offer smart searching options for over 1.5 million points-of-interest, covering 500 cities. For further information please visit

Saturday, August 13, 2016

~Review:Scoop O' Scrub Organic Body Scrub ~

A couple of  months earlier I was sent some wonderful totally homemade and organic products to try and review.Though I have been continuously using and testing these products I havent been able to review them but finally I am here with the much long due review.
Today the product that I ll review is the Scoop O' Scrub Organic Body Scrub!

A little information about the product itself:

~My thoughts about the product~
The scrub comes in a transparent plastic tub with a cute pink lid on it.The girls behind Scoop O' Scrub have put a lot of effort with the packaging and personalizing it with their style.It really gives the look of a professional homemade product.I love the way they have put their name on it like Scoop Scrub Repeat and the cherry on top is the jute ribbon tied along the jar's lid and the little tag on the side that mentions:

How cute is that!

Yes the creator of this amazing scrub is my namesake too!Areej how lovely!

The texture of the scrub is chunky and granular.Its because its loaded with organic brown sugar combined with organic and essential oils.The combination of sugars and oils is wonderful for rough and dry skin.

Its best to use in the shower too.Only a little amount is good enough to use in a single go.As I always mention.A little goes a long way.Take a little amount of scrub and massage onto your wet skin in circular motions.Rinse off.After using this scrub my skin at once feels moisturized and supple.Its not dry as it was prior to the use of this scrub.I love the smell of brown sugar and oils combined together.Its even good for everyday use.I love using it with a bath brush.I add a little water and scrub onto the bath brush and then apply onto skin specially on the back and knees that are ignored usually.
With continuous use of the scrub the skin texture and tone improves and you can tell that you have been doing some good care for your skin.I really like face and body scrubs and it aint bad to exfoliate a little to remove dead skin and impurities.
This jar contains 200 mg of scrub that is available for Rs.550 & the larger tub that has 400g of scrub is available for Rs.850.There are a few more products available that you guys can order and try.
I recommend this made with love scrub definitely.Its a must have for superb skin.
                                  Please visit Scoop O Scrub for more details.
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at or drop a inbox on Areej Usman's Blog

Wednesday, August 10, 2016

Citropak Ltd & Fruitien present Baba ki Trumpet:Happy Independence Day!

Hey people Our Independence Day 14th August is just around the corner!
Citropak Ltd and Fruitien have come up with a beautiful piece of add that I wished to share.It touched my heart and may touch a thousand others like me.It makes me fall in love with Pakistan once again and makes me a prouder Pakistan.
#BabaKiTrumpet #FruitienKaPakistan #HappyIndependence

Good Job Guys!

Areej Usmans Blog

Friday, June 10, 2016


Second Cup made its way to the Capital’s F11 with a bang at a Red carpet launch hosted by Natty and handled by Islamabad’s most famous PR Guru Rezz Aly Shah of Rezz PR and Events . Located in the very buzzing coffee shops and restaurants lane in the trendy belt of F11 Market area, it’s a great addition for the coffee lovers. 

Second Cup started in specialty coffee retailing in Toronto, Canada in 1975 and since then has grown our offerings to better serve our Second Cup café guests. Over the past 35 years, Second Cup has expanded globally to over 400 cafés in 16 countries.

“Each cafe is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture. Our disciplined design and concept allow for modest customization to reflect the local culture and tastes of the host community that it serves. For our guests, the utmost in comfort and service underscore the Second Cup experience. “ said Mr. Asim A. Majeed Second Cup MD Pakistan

Our Vision is to be recognized and rewarded as a leading global Premium Café Brand. Our mission is to be the best café / coffee business as measured by customer preference, growth in units and regions. Said Owners of F 11 Branch Shazia Khurram and Mahvash Ghous
“At the very core of Second Cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy. Most of the coffee beans we use for our coffees or sell to our customers are exclusive to Second Cup. We search the world looking for the best of the best…from the lush mountains of Costa Rica and Colombia, to the distant lands of Central Africa, to the exotic and enchanting island of Sumatra. Our exclusive coffee supply agreements link us to the finest estate coffee growers in these, the best coffee growing regions of the world. A continuing commitment to product development has kept Second Cup relevant and a great investment opportunity. In addition to cafés, our product line has also grown from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, foods and merchandise items” . Said Owners of F 11 Branch Shazia Khurram and Mahvash Ghous



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