Thursday, March 24, 2016

~Store Launch & Exhibition: Hanif Jewellers ~

A few days back The Grand Hanif Jewellery Store had a great launch in Islamabad at Serena Hotel.I was at the launch and red carpet.It was a great event organized by Rezz PR & Events.The cream of Islamabad was present there to witness the quality and luxury that Hanif Jewellers offer.I had already visited their exclusive store in Lahore some months back so I had an idea of what to expect!I loved the launch,the exquisite pieces of jewellery,the watches,the ladies in awe of the jewels.The showcased jewels attracted everyone too.
Apart from the store opening the cherry on top was the Grand Exhibition that kicked off that day.I must say if you are a jewelry lover and crave exquisite jewels like all woman do,visit Hanif and you will be satisfied.Besides a good range of jewellery they also have a great taste in watches.Let me now take you on a virtual tour through some photos that I clicked.
The hustle and bustle at the Hanif Store
Pretty models clad in fine jewels at the Red Carpet event
Me at the Red Carpet
A selfie with the models is must on the Red Carpet
No one wanted to miss the launch so it was quite happening
The one and only Natty displaying her exquisite Sapphires
The Ambassador of Thailand along with his wife were the special guests of the event
Keeping in mind the fact that most of the stones and jewels these days are imported from Thailand too.I myself have been to Thailand and I love Thai jewels too.
Some of the pieces and showcases at the launch that caught my eye.

Isnt that jewellery just enhanting!
So ladies any big occasion coming up!
Just demand something from your loved from Hanif!
For more details visit Hanif Grand Launch
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at or drop a inbox on Areej Usman's Blog

Sunday, March 13, 2016

~Press Release: Launch of “KHAS Premium Lawn 2016 ” in Islamabad~

The latest addition to Khas family is the fabulous “KHAS Premium Lawn 2016 ”   launched all over Pakistan and in Capital Isloo the launch took place in heart of Capital Islamabad’s F7 area at the Khas Store ,  launch done by Islamabad’s famous PR person Rezz Aly Shah of Rezz PR and Events with  Models Maha , Ammara, Sabeen, Zoya, Kiran But and Humaira Asghar Ali on the Red Carpet Event. With Leading actress and model Mahvish Hayat in their lawn shoot and the super colourful and attractive prints, Khas has come a long way to be in line with best lawn prints available in market today. 

Mrs. Nazish Awais, wife of Owner Mr. Awais Mukhtar says “Fashion Changes,but style endures. There is lawn craze everywhere! Give a twist to your wardrobe, wear stylish clothes this season. We wanted to give a women comfortable clothes which would flow with her body. Khas has designed the collection for all tiers, fashion has to do with ideas, we got inspiration from our surrounding and nature keeping it simple and classic. You will see varying pattern through out the en​tire collection as each design has a unique story. Our quality will speak for itself, we have worked really hard on our collection to make it exciting!”
A house is any homemaker’s dream space to decorate. Although how one decorates one’s house is subject to personal preferences, the ideal home for most people would comprise luxurious designer furniture.
 Sadaqat Textiles Mills has occupied the international market for more than five decades by supplying products to top notch European and American retailers. Mr. Awais Mukhtar who is the COO of the company feels that it is the high time to bring forth their product to the local market. Khas Lifestyle stores were launched in the year 2011 and now they have marked another milestone by launching all over Pakistan .
A complete lifestyle, from bed linens to crockery and apparel they have it all. Since, they are celebrating official launch of Khas 2016 collection so now is the best time to do some shopping. Lifestyle stores are now budding and have become the latest fad. There are export houses too manufacturing their line of terry products and linen for the local market. Now Khas is another lifestyle store which has crossed the line. From their launch in 2011, they have surpassed huge success. They haven’t travelled too much if we count years and compared with other home furnishing brands.
From kitchen crockery to house furnishing products, you will get each and everything. From candles to table runners, client can walk into the store and can purchase a whole look of his or her room. Also, they have range of kid’s products like clothing, shoes, toys, and other accessories.

Mohsin Zaki at Khas Stores say “We focus on presenting our customers with a versatile range of Lawn, bed linen, exclusive hand-knotted carpets from Rugs and Home, decorative accessories and trendy ready-to-wear apparel.” The new store offers “quality and comfort to customers not offered anywhere else. It is a complete lifestyle store providing its customers a unique experience,” according to Mukhtar. With offices in the United Kingdom, the United States, Hong Kong and China, the brand feels it will not be a challenge to gain the trust of its future customer base in Karachi, Peshawar, Islamabad, Multan and the United Arab Emirates. Khas Stores offer varied pieces, urns, ceramics, designer clothes, and Turkish jewellery to provide a unique in-house experience. The dedicated team also provides personal consultation to customers allowing them to make better purchase decisions, which lead to a memorable shopping experience. Khas Stores seem to be a great addition to the existing home-store landscape with their prime focus on customer satisfaction, which they ascertain by catering to individual needs.


Saturday, March 5, 2016

~PRESS RELEASE:Armani Collezioni opens its Official Store in Islamabad~

[ISLAMABAD, Thursday, 4 March, 2016]: Armani Collezioni is pleased to announce the opening of its Islamabad store on Friday, 4 March, 2016. The iconic brand entered the Pakistani market in January 2015 with the First Official Armani Collezioni store in Lahore on MM Alam Road. Partnering up with the SEFAM Group, Pakistan’s most seasoned and largest clothing retailer, Armani Collezioni heralds its launch as the first high-end luxury brand to enter the local market. PR by Rezz PR and Events . Décor done by Sana Bhatti
The Armani Collezioni Islamabad store has been designed and constructed in Italy at the Armani headquarters, and shipped to Islamabad where it has been assembled by experts to ensure that each detail and aspect of the store measures up to the Armani Collezioni experience anywhere else in the world. Armani Collezioni looks forward to offering Islamabad’s sophisticated clientele its latest menswear collection, perfectly aligned with the current season’s trends as forecasted at global fashion weeks. The current season’s collection includes suits, jackets, shirts, ties, pants, jeans, shoes and a wide range of accessories.
The store is located at Moiz Centre, Block 13-K (old Telenor building), Bhittai Road, F-7 Markaz.

About the Armani Group
The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world, with over 5,700 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, cosmetics, fragrances, and furniture and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. Giorgio Armani’s unique aesthetic values extend beyond fashion in a dialogue with spatial environments, architecture, cinema, the arts and sport.
Giorgio Armani’s “Le Collezioni” first appeared in 1978 as a line dedicated to men, followed by the “Mani” line for women in 1979-80, which achieved immediate success in extending the market penetration of the Armani brand, establishing a new client base. Le Collezioni boutiques opened in many countries across continents, taking the sales network to an international level, testimony to the success of the farsighted vision of Giorgio Armani, ushering in a new era in the history of fashion. In 2000, the present label Armani Collezioni was chosen to incorporate the two previous labels. Today, Armani Collezioni is dedicated to both men and women offering a range of tailored formal wear, sports clothes, evening wear and casual leisure wear. Simple lines, sophisticated colours, exclusive fabrics and meticulous attention focused on detailing, fit and finish. The man who wears Armani Collezioni is impeccably dressed without ever compromising on comfort: from formal business suits to casual outfits, from sportswear to outerwear, refinement is a constant.
Armani Collezioni now has a presence in over 50 countries, with more than 1500 stores.

 Elegance is not about attracting attention but being remembered; achieving perfect balance, choosing the linear, avoiding the superfluous, concentrating on the essential, revealing our inner strength through what we wear.” – Giorgio Armani

Rezz PR & Events-


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